You may have heard that on 9/27, Google turned 7 years old. The mega-popular search engine seems older than 7 at times and yonger when you consider when we first started using it.
Their Inside AdWords blog post for their birthday coincidentally has some good goal setting tips! Starting with Identifying your goals to building clear campaign(objective) and organizing. Give it a read.
Link: Inside AdWords.
Seven years ago, Google first opened its door in Menlo Park, California. The door came with a remote control — because it was a garage door. Thanks to all of our users, we don’t have to work in a garage anymore.
To celebrate our birthday, here’s our gift to you: 7 AdWords tips — tried, tested, and true:
1) Identify your goals
Decide what you want to achieve so that you can build effective campaigns for your business. For example, a party supply store might decide to drive sales of their birthday candles.2) Build a relevant, targeted keyword list
Choose specific keywords, like ‘dripless birthday candles,’ rather than broad ones such as ‘candles.’
