New Research Says Subliminal Messages Might Work

by Brad Isaac on April 27, 2006


I’ve always had a fascination for the idea subliminal messages might work.  I’ve played with various software that flashes messages on your screen to see if it really did anything for me. 

Aside from what I thought was placebo effect, I decided years ago subliminal messages were likely ineffective for influencing your actions.

 

That is one of the reasons, when I got some requests to build a subliminal component into Achieve-IT! I never did.  I went as far as build the component for fun, but never installed it because I didn’t feel right passing on a technology I didn’t believe in.

It looks like I might have been wrong.  A study out of the University of Nijmegen in the Netherlands have been fiddling with it and what they find is pretty interesting.  They found that 80% of thirsty study participants actually chose an Iced tea drink over another popular drink only if they received a subliminal message during the trial.  Spooky, yet interesting at the same time.

Subliminal advertising, which caused a scare in the 1950s and 60s before being written off as a stunt, may work after all, new research says.

Link: Buy now! New research puts life back into subliminal advertising

What are your feelings about subliminal methods for motivation?  Do they work? 

Technorati Tags: hypnosis, subliminal, motivation, mind

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{ 2 comments }

April 27, 2006 at 1:22 pm

I’ve been experimenting with sleephacks in order to up my productivity… my latest suggested hack is software called pzizz. It’s part music, part binaurl beats, part hypno-suggestion.

It works great: http://sleephacks.com/category/pzizz/

Brad Isaac May 1, 2006 at 7:23 am

I tried the Pzizz trial recently and it is an innovative program. I am still undecided on it though. I sort of wish the trial was longer than 3 tries.

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