Seth Godin’s Tribes

by Brad Isaac on October 23, 2008


Seth Godin is perhaps best known as the marketing guru extraordinaire. His latest audio book Tribes does touch on marketing, but also delves into personal motivation techniques.

I have had it playing almost non-stop on my iPod touch since I downloaded it on Sunday. I am enjoying hearing his philosophy on building groups of supporters and improving your leadership skills.


Tribes are about faith — about belief in an idea and in a community. And they are grounded in respect and admiration for the leader of the tribe and for the other members as well.

Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.

I highly recommend you do 3 things:

  1. Download it (Free on Audible)

  2. Resist the urge to discount it’s value just because it is free.

  3. Listen to it.

    1. Let me know what you think.

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      ozzybeef October 23, 2008 at 3:30 pm

      I am about half way through the book and finding it very insightful.

      Like what he says about curiosity on page 63:

      “A curious person embraces the tension between religion and something new, wrestles with it and through it, and then decides whether to embrace the new idea or reject it.”

      I can think of many people in totally different walks of life that would get a lot out of this book.



      October 23, 2008 at 7:15 pm

      I have just downloaded the book. Sounds like it may be what I need to hear at this point in my life. I’ll check back and let you know my thoughts. Thanks!

      Brad Isaac October 23, 2008 at 7:32 pm

      Ozzy, I agree with you. A lot of people from different backgounds will see some very helpful tips. I referred a buddy to the download today because he’s fighting sluggish and content managers at work. What perfect timing for him huh?

      October 29, 2008 at 5:09 am

      this is terrific, thanks for the heads-up Brad, spotted this on another blog… then misplaced the link and may never have followed up. Clearly this is a sign! Did not realise this was available as an audio book. Congratulations on publishing a consistently useful blog.

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