Editorial: What ever happened to Doritos?

by Brad Isaac on January 26, 2006

I’ve noticed over the years the steady decline in the flavor and consistency of Doritos Nacho cheese flavored tortillia chips.  What used to be my favorite chip has now fallen to second to last putting them just ahead of the dreaded Funyuns as far as snack chips go.

I mean, what’s happened?  First they roll out these new “wild” flavors that taste like each chip was carefully sprinkled with wild tree bark from distant lands.  And the new spicy flavor is not spicy, it’s sour.  Does Frito-Lay know the difference between a spicy taste and a sour taste?  I’m sick of companies confusing the two.  It’s like the restaurant that tries to pass off extra salty tuna as “blackened”. 

And the aftertaste is just plain bad.  Doritos have always had the reputation of being the chip most prone to give you bad breath. I didn’t mind having to suck on breath mints after eating them, as long as they tasted good.  Now, not only do you have bad breath, you are tasting the after effects for hours.  They sort of give you a feeling that you did something you know you shouldn’t have done.  “You see, I told you not to go out with her… you are going to regret that decision for a long time,” has been replaced with “You are going to hate yourself if you eat that chip..I’m warning you…don’t do it!”  <Eats Chip>  “You see, now you want to go kill yourself don’t you?”
Oh how I long for the days when Nacho Cheese Doritos had the nacho cheese powder that made you want to keep on eating.  Every now and again, you’d get a chip covered in extra cheesy powder and it was like a small bite of nacho heaven that if a Mexican saw you eating them, he’d immediately lose respect for you.  But that’s not the
point….

Apparently, the artificial cheese cartel has put a blockade on all cheese flavored products going to and from the Frito-Lay corporation. Or of more concern, there might actually be a worldwide shortage on nacho cheese sprinkles where a country is hoarding all of it for themselves.  If that is the case, it could only be resolved through a military invasion or a war. Personally, I’d say it’s a battle worth fighting.  Is it fair to the world that only a small portion get cheesy goodness?  Of course not!  We must fight for our right to eat the chips our forefathers wanted us to eat.  

Who’s with me?

Technorati Tags: humor, Doritos, fun

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{ 11 comments }

Chris January 30, 2006 at 7:21 pm

Couldn’t agree more. The same thing has happend with the Cool Ranch flavor. It’s more bitter and they’ve gotten awfully stingy with the amount of flavored powder they add.

Yeesh, you know things are slow when you wind up ranting about the inadequacies of artifically flavored powder…

=)

B. Riley January 30, 2006 at 8:49 pm

All the new flavors and styles of Doritos coming out are rough too. The baked ones are horrible, and then there’s the “fat free” ones which cause “leakage”.

They need to do a Coca-Cola and bring out Doritos Classic.

January 30, 2006 at 9:48 pm

“Yeesh, you know things are slow when you wind up ranting about the inadequacies of artifically flavored powder…”

I don’t want to start a flame war here, but the tone of how you said “artificially flavored powder” was a little sarcastic, and probably won’t help to motivate Frito-Lay to resume making the ‘original’ artificially flavored powder we so loved.

Reese Nine February 15, 2006 at 3:12 am

Doritos bring back fond childhood memories. My mom, my sister and I spent many summer days on White Plains R in he Bx, with Mom’ older sister — Aunt Gloria. My aunt loved DORITOS. But they have changed…..not enough “nacho” and smaller in size. And these novel flavors — pickle? Please give me the cheese and stop trying to distract me from your cost-cutting, flavor-robbing practices by introducing product lines that are even more disgusting than bald Doritos . MY Aunt now snacks on Fiddle Faddle. She’s too cute.

Grub February 22, 2006 at 3:08 pm

I remember the days of the good doritos. And the pizza flavored doritos. *tear* WHY FRITO-LAY, WHY?! WHYYYYYY!?

March 25, 2007 at 2:46 am

I was actually searching for an internet way to contact them and send my commentaries… coudnt find any though…. but found this blog… lol that was funny…. but I too would give anything to get that good taste back…. miss it so much…..

Brad Isaac March 26, 2007 at 9:38 am

Hi Hugo and welcome. Yes, this was a silly post but so true. What did happen to the old flavor we used to love?

March 26, 2007 at 12:46 pm

Isnt there anything we can do? :) i didnt find any online petition… i mean… there must seriously be more than just us that thinks so! what is their marketting departement doing?? :)

Brad Isaac March 26, 2007 at 2:49 pm

what is their marketting departement doing??

Obviously not eating any Doritos lol

Tab May 24, 2007 at 12:44 pm

I couldn’t agree more. I thought it was a bad bag at first until the next 4 bags from different stores and they all tasted extremely bland bland bland!

If not mistaken, weren’t they the ones who said “nacho cheesier” ?

I called them and asked if they had changed their formula, she said no.

John February 9, 2009 at 11:51 pm

Hey Golden Flake..here’s an idea… instead of churning out new flavors every day or so, just include a shaker bottle of the nacho cheese sprinkles with every “Nacho Cheesier” bag of Doritos! LOL

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