Hand-Written Notes More Powerful than e-mail?

Posted under Lifehacks

 

John Jantch from Duct Tape Marketing is guest blogging over at HP’s Small business blog.  He points to the unique and effective way that old fashioned hand-written notes convey a much more powerful message than simple email.  We always read hand-addressed mail that arrives as opposed to windowed envelopes.  So I’d have to agree this is a great way to go if you want to convey a strong message and get it read.

Additionally, here are his reasons:

    * Stand out from the crowd (nobody does this anymore and that’s what makes it so powerful)   
* Say, I care enough to take the time to do this   
* Can’t help but write something that is personal in nature (computers stink at that)   
* Make a connection with another form of communication (email, phone, web site, blog, note - you need them all)   
* Have the ability to make the person who receives the note feel special (if you can’t figure out why that’s a good marketing thing, I can’t help you)   
* Will begin to receive more referrals (your clients will tell people about your unique habit)

Link: Hand-Written Notes Have Become A Power Tool   

Technorati Tags: notes, gtd, lifehacks




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